The economic concept of more will always be more might not be applicable in marketing. Marketers must focus on psychological aspects while trying to change customer behaviour. Less is more often important for clarity and drive action.Read MoreWhy Less Is More (Clear) To Begin With
When marketers try to differentiate offerings by just pitching 'better', they end up being similar to competition. Being meaningfully different is way better than better.Read MoreWhy Different Is Better Than Better?
Read MoreWhat iOS 15 Update Means For Marketing?
The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about consumer-centric features better. And to study what iOS 15 update means for marketing and how can marketers make it least…
Read MoreThe 4 Essential CONs for Social Media Success
People use social media to connect with their friends and families, to get entertained, to get information or help. They are certainly not there to hear a brand’s sales pitch by a social media marketer. They’ll be bothered about a…
Women stereotypes in advertising is an unfortunate practice that has been going on for a long time. Why does this happen, and what can we do to change it?Read MoreWomen Stereotypes in Advertising (and how we, marketers, have failed them!)
Purpose-driven marketing is the commitment to take a stand for what you believe in - be it for your product, your company, or your values. When organizations choose this approach, mere intent is not enough.Read MoreThe Purpose of Purpose-Driven Marketing
Office 2019 has been one of the most important products from Microsoft. But in their Twin Challenge ad campaign, why did they thrash it?Read MoreWhy Did Microsoft Thrash Office 2019?