Amit Tilekar

Customer-obsessed digital marketer and growth marketing consultant

Why Less Is More (Clear) To Begin With

The economic concept of more will always be more might not be applicable in marketing. Marketers must focus on psychological aspects while trying to change customer behaviour. Less is more often important for clarity and drive action.

When marketers try to differentiate offerings by just pitching 'better', they end up being similar to competition. Being meaningfully different is way better than better.

How can we make the iOS 15 update least disruptive to our marketing efforts

The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about consumer-centric features better. And to study what iOS 15 update means for marketing and how can marketers make it least…

Women stereotypes in advertising is an unfortunate practice that has been going on for a long time. Why does this happen, and what can we do to change it?

Image used by Gillette for their Purpose-Driven Marketing Campaign

Purpose-driven marketing is the commitment to take a stand for what you believe in - be it for your product, your company, or your values. When organizations choose this approach, mere intent is not enough.

Office 2019 has been one of the most important products from Microsoft. But in their Twin Challenge ad campaign, why did they thrash it?

Amit Tilekar

Why Less Is More (Clear) To Begin With

Why Different Is Better Than Better?

What iOS 15 Update Means For Marketing?

Women Stereotypes in Advertising (and how we, marketers, have failed them!)

The Purpose of Purpose-Driven Marketing

Why Did Microsoft Thrash Office 2019?

Why Less Is More (Clear) To Begin With

Why Different Is Better Than Better?

What iOS 15 Update Means For Marketing?

The 4 Essential CONs for Social Media Success

Women Stereotypes in Advertising (and how we, marketers, have failed them!)

The Purpose of Purpose-Driven Marketing

Why Did Microsoft Thrash Office 2019?