Category Marketing
Shah Rukh Khan’s Pathaan and the 3 Lessons for Marketers
Have you ever wondered why some movies become blockbusters while others fail to create a buzz? While ‘the content’ is the obvious answer, it also partly lies in how the movie is marketed leading to its release. When it comes…
Why ‘Why’ is the best friend for a marketer?
Marketing and Introverts
Messi and Likable Brands
What a FIFA World Cup with had! Marred by controversies for years, the event once started was one of the best-ever sporting spectacles. The tournament had ups and downs, and a few favorites were knocked out, but we had the…
What is social media marketing, really?
To young marketers starting out (and also to guys like me who’ve been doing social media marketing for over a decade):- – Posting a visually pleasing reel on Instagram is 𝑵𝑶𝑻 social media marketing.– Trying to come up with posts…
Free
‘FREE’ is one of the most powerful words in marketing. And smart brands know just how to use it. A couple of days ago, I saw something interesting while I was out with my family. Next to the movie hall…