In a business environment, hope is not a strategy or a plan. Or at least, that is what we are taught in B-schools. 

This often leads to a mindset that sees all problems as insurmountable and that the ‘only’ way forward is to be completely pragmatic. But while hope may not be a plan in and of itself, it is certainly a powerful force for change. Especially when coupled with commitment.

In personal or professional domains, we often find ourselves in situations for which we do not have an answer or plan ready. It is during these challenging times that hope works like energy.

Hope fueled with optimism, and commitment will create an environment that will help us put one foot ahead of the other.

Optimism itself is an interesting emotion – it gives us the power to persevere even in the darkest hours.

But what is this hope that I am referring to?

It is not some pie-in-the-sky thinking or wishful thinking. Real hope is based on three strong pillars – confidence, perseverance, and courage. 

When we have confidence in ourselves and our abilities, when we are committed to our goals, and when we have the courage to take risks or decisions, then success is inevitable.

There is no doubt that running a business is hard work. It can be stressful, exhausting, and frustrating. But ultimately, businesses are not machines, but people united for a common cause. Even in these difficult situations, hope holds the power to bring meaning back into our lives.

When you find yourself in a difficult situation at work, remember that hope is not just a feeling but also a decision. A decision to stay positive and committed despite all odds. Hope is a decision because it’s not something that happens automatically. It is a decision to press forward despite difficulty and uncertainty. A decision to believe despite the circumstances. 

And this decision can make all the difference in the world.

Amit Tilekar
Amit Tilekar

Customer-obsessed digital marketer and growth marketing consultant

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