Marketing and Introverts
“𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐢𝐧𝐭𝐫𝐨𝐯𝐞𝐫𝐭𝐬 𝐣𝐮𝐬𝐭 𝐚𝐫𝐞𝐧’𝐭 𝐜𝐮𝐭 𝐨𝐮𝐭 𝐟𝐨𝐫 𝐢𝐭.”
One of my cousins, who is about to complete graduation, voiced his concern to me recently when discussing possible careers for him.
Although introverts, myself included, may have difficulty engaging in a space where mingling with others and making sales is required, I have come to learn that being an introvert can give us a unique advantage in the marketing world.
Introverts tend to be more observant and pay attention to details. This can help them identify patterns in customer behavior that extroverts may not have noticed. They’re also often better at understanding the customer’s perspective, which can create more effective marketing strategies that truly resonate with their target audience.
Authenticity is everything in marketing. Customers can smell a fake a mile away, and they’re more likely to engage with brands that are true to themselves. And that’s where introverts have a major advantage. Introverts are less likely to put on a show or pretend to be something they’re not. Instead, they’re more likely to be their genuine selves, which can help them build stronger, more genuine relationships with customers.
Plus, introverts have a knack for researching and learning on their own. If a marketing project calls for deep dives into customer data or the latest trends in digital advertising, an introvert is likely your best candidate.
Networking and public speaking can be tough for introverts, but it’s possible. With enough practice and the right mindset, introverts can learn to navigate these scenarios and use their unique strengths to impact the marketing world positively. When one focuses on the message that is to be delivered, not the audience, one can push through the anxiety and deliver an impactful performance.
Introverts are just as capable of thriving in marketing as anyone else. We may approach things differently than our extroverted peers, but that doesn’t mean we can’t be just as successful. All it takes is a few adjustments and an understanding of how to use our unique skills. As someone who identifies as an introvert, I’m excited to see the kind of positive impact that we can make in this field.
The introverted brain works differently
I recently came across an article by Friederike Fabritius, MS, who is a neuroscientist and trailblazer in the field of neuroleadership on how an introvert’s brain works differently. You can read it here. It decodes how introverts bring unique perspectives and quiet strength to the workplace. Their ability to listen, think deeply, and work independently can make them valuable assets to any team. According to Friederike, there are four things that set introverts apart from their extrovert colleagues:
1. Introverts think more
2. Introverts can focus longer
3. Introverts are often “gifted” in a specific field, and
4. Introverts do the right thing
These qualities of introverts are critical to be a successful marketer. Aren’t they? I highly recommend reading this article – it’s quite an eye-opener.
Are you an introverted marketer? Share your thoughts and experience in the comments below.
