The IKEA Effect – Creating Stronger Bonds with Consumers
Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
Tag marketing
Shah Rukh Khan’s Pathaan and the 3 Lessons for Marketers
Have you ever wondered why some movies become blockbusters while others fail to create a buzz? While ‘the content’ is the obvious answer, it also partly lies in how the movie is marketed leading to its release. When it comes…
AI and Automation in Marketing and their Impact on Marketers
AI and automation in marketing have changed the field forever, and marketers can not be the passive audience. They must learn to leverage technology.
Why ‘Why’ is the best friend for a marketer?
Asking the 'why' questions again and again should be the second nature if one wants to be successful in marketing.
Marketing and Introverts
Introverts are not a misfit in marketing. On the contrary, they possess unique qualities that could set them apart in the field that strives for authenticity.
Authenticity for Differentiation
Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.