Hello, I’m Amit!
A customer-obsessed, digital-first marketer.
About Me
a.k.a. a biased account of who I am …
Hi! I’m Amit. You might have heard that the future of marketing is all about digital media and platforms, but that’s only half the story. The real future belongs to those who can use digital tools to deliver empathy, authenticity, and consistent experience to their tribe.
For over a decade, I’ve been helping brands, and people understand this new world order. My work has helped me connect with people with a distinctive worldview and given me a unique perspective on how people interact with each other and with brands. And let me tell you the secret: people do not need brands that try and sell them something, but they need value associations that make their life simpler and brighter.
Through my blog, Marketing and Meaning, I aim to share my views on how marketing can and should work towards humanizing a brand, leading the culture of customer obsession in the organization, and delivering growth. So don’t forget to subscribe! 😉
I also collaborate with marketers in addressing their customer, marketing, and growth challenges. If you’re facing one, why don’t you drop me an email at [email protected]? I will be happy to help.
Apart from my day job, I love sports (I play cricket and volleyball), technology (I’m fascinated by gadgets), psychology, and sociology. So if you want to have a stimulating conversation about any of these topics, hit me up on Twitter (@amitptilekar), or drop me an email.
Latest from Marketing and Meaning
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Hard Work and Goals
Hard work is hard.And this is a good thing, as only a few are ready to do that.But that is not enough. Working hard sets you apart Marketers are trained to segment and target their TG and build differentiation in…
Messi and Likable Brands
What a FIFA World Cup with had! Marred by controversies for years, the event once started was one of the best-ever sporting spectacles. The tournament had ups and downs, and a few favorites were knocked out, but we had the…
What is social media marketing, really?
To young marketers starting out (and also to guys like me who’ve been doing social media marketing for over a decade):- – Posting a visually pleasing reel on Instagram is 𝑵𝑶𝑻 social media marketing.- Trying to come up with posts…
Contact Me
Questions, suggestions, recommendations – don’t hesitate to contact me!