I am a passionate digital marketer with a belief that the future of marketing is not ‘digital’ or not even ‘marketing’ but empathy, authenticity, and experience.
I am obsessed about building and being a part of digital marketing that informs instead of interrupts; that helps customers deliver great products and solutions to their problems, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them.
I write, express my opinions about anything and everything marketing and people behaviour with a focus on digital space.
While men have achieved glory far too often, marketers have unfortunately been banking on women stereotypes in advertising for long.
Purpose-driven marketing calls for genuine intent. If brands don’t believe in the cause, the audience will see through the fallacy.
Responding to real issues has always been a tricky situation for brands. But humanizing the brand on social is no piece of cake either.