Amit Tilekar

Hello, I’m Amit!

A customer-obsessed, digital-first marketer.

About Me

a.k.a. a biased account of who I am …

If you’ve been hearing that the future of marketing will belong to digital, it’s just half the sentence. The complete sentence will be – the future of marketing will belong to digital, only if you use it to deliver empathy, authenticity, and experience to your tribe.

For over a decade, my work with a diverse range of brands & people has helped me understand that people do not need people or brands who try and sell them something but they need (and value) associations that make their life simpler and brighter.

Through my blog, Marketing and Meaning, I aim to share my views on how marketing can and should work towards humanizing a brand, leading the culture of customer obsession in the organization, and delivering growth. So don’t forget to subscribe! 

I also help brands in addressing their customer, marketing, and growth challenges. If you’re facing one, why don’t you drop me an email at I will be happy to help.

Apart from my domain, I am also interested in sports, technology, psychology, and sociology and I would love to engage in a stimulating conversation on LinkedIn or Twitter.

Latest from Marketing and Meaning

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How can we make the iOS 15 update least disruptive to our marketing efforts

What iOS 15 Update Means For Marketing?

The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about consumer-centric features better. And to study what iOS 15 update means for marketing and how can marketers make it least…

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Contact Me

Questions, suggestions, recommendations – don’t hesitate to contact me!