Hello, I’m Amit!
A customer-obsessed, digital-first marketer.
About Me
a.k.a. a biased account of who I am …
Hi! I’m Amit. You might have heard that the future of marketing is all about digital media and platforms, but that’s only half the story. The real future belongs to those who can use digital tools to deliver empathy, authenticity, and consistent experience to their tribe.
For over a decade, I’ve been helping brands, and people understand this new world order. My work has helped me connect with people with a distinctive worldview and given me a unique perspective on how people interact with each other and with brands. And let me tell you the secret: people do not need brands that try and sell them something, but they need value associations that make their life simpler and brighter.
Through my blog, Marketing and Meaning, I aim to share my views on how marketing can and should work towards humanizing a brand, leading the culture of customer obsession in the organization, and delivering growth. So don’t forget to subscribe! 😉
I also collaborate with marketers in addressing their customer, marketing, and growth challenges. If you’re facing one, why don’t you drop me an email at [email protected]? I will be happy to help.
Apart from my day job, I love sports (I play cricket and volleyball), technology (I’m fascinated by gadgets), psychology, and sociology. So if you want to have a stimulating conversation about any of these topics, hit me up on Twitter (@amitptilekar), or drop me an email.
Latest from Marketing and Meaning
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The IKEA Effect – Creating Stronger Bonds with Consumers
Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
Ikigai in Marketing – A Framework for Brand Differentiation
Discover how using the ancient Japanese concept of Ikigai in marketing can transform your brand’s purpose and messaging, helping it stand out.
Discovering the Gems in ‘The Almanack of Naval Ravikant’
‘The Almanack of Naval Ravikant’ by Eric Jorgenson can change your life with its thought-provoking insights on success, happiness, and life.
Contact Me
Questions, suggestions, recommendations – don’t hesitate to contact me!