I am a passionate digital marketer with a belief that the future of marketing is not ‘digital’ or not even ‘marketing’ but empathy, authenticity, and experience.
I am obsessed about building and being a part of digital marketing that informs instead of interrupts; that helps customers deliver great products and solutions to their problems, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them.
Recent Articles
I write, express my opinions about anything and everything marketing and people behaviour with a focus on digital space.
Women stereotypes in advertising – we have failed them!
While men have achieved glory far too often, marketers have unfortunately been banking on women stereotypes in advertising for long.
The purpose of Purpose-Driven Marketing
Purpose-driven marketing calls for genuine intent. If brands don’t believe in the cause, the audience will see through the fallacy.
Humanizing the brand on social media and real issues
Responding to real issues has always been a tricky situation for brands. But humanizing the brand on social is no piece of cake either.