Hello, I’m Amit!
A customer-obsessed, digital-first marketer.
About Me
a.k.a. a biased account of who I am …
If you’ve been hearing that the future of marketing will belong to digital, it’s just half the sentence. The complete sentence will be – the future of marketing will belong to digital, only if you use it to deliver empathy, authenticity, and experience to your tribe.
For over a decade, my work with a diverse range of brands & people has helped me understand that people do not need people or brands who try and sell them something but they need (and value) associations that make their life simpler and brighter.
Through my blog, Marketing and Meaning, I aim to share my views on how marketing can and should work towards humanizing a brand, leading the culture of customer obsession in the organization, and delivering growth. So don’t forget to subscribe!
I also help brands in addressing their customer, marketing, and growth challenges. If you’re facing one, why don’t you drop me an email at hello@amittilekar.com? I will be happy to help.
Apart from my domain, I am also interested in sports, technology, psychology, and sociology and I would love to engage in a stimulating conversation on LinkedIn or Twitter.
Latest from Marketing and Meaning
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In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important than ever. That’s why the phrase “work-life balance” is frequently used, and for most people, it simply means being able…
Write It Like Apple!
Apple has always been know for great copywriting. This article lists 20 key takeaways that will help marketers write it like Apple.
Authenticity for Differentiation
Authenticity has to be the tenet in today’s landscape and for marketers, it is probably the only way to truly differentiate their brands.
Contact Me
Questions, suggestions, recommendations – don’t hesitate to contact me!
