Hello, I’m Amit!
A customer-obsessed, digital-first marketer.
About Me
a.k.a. a biased account of who I am …
If you’ve been hearing that the future of marketing will belong to digital, it’s just half the sentence. The complete sentence will be – the future of marketing will belong to digital, only if you use it to deliver empathy, authenticity, and experience to your tribe.
For over a decade, my work with a diverse range of brands & people has helped me understand that people do not need people or brands who try and sell them something but they need (and value) associations that make their life simpler and brighter.
Through my blog, Marketing and Meaning, I aim to share my views on how marketing can and should work towards humanizing a brand, leading the culture of customer obsession in the organization, and delivering growth. So don’t forget to subscribe!
I also help brands in addressing their customer, marketing, and growth challenges. If you’re facing one, why don’t you drop me an email at hello@amittilekar.com? I will be happy to help.
Apart from my domain, I am also interested in sports, technology, psychology, and sociology and I would love to engage in a stimulating conversation on LinkedIn or Twitter.
Latest from Marketing and Meaning
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Why Different Is Better Than Better?
When marketers try to differentiate offerings by just pitching ‘better’, they end up being similar to competition. Being meaningfully different is way better than better.
What iOS 15 Update Means For Marketing?
The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about consumer-centric features better. And to study what iOS 15 update means for marketing and how can marketers make it least…
The 4 Essential CONs for Social Media Success
People use social media to connect with their friends and families, to get entertained, to get information or help. They are certainly not there to hear a brand’s sales pitch by a social media marketer. They’ll be bothered about a…
Contact Me
Questions, suggestions, recommendations – don’t hesitate to contact me!
