The IKEA Effect – Creating Stronger Bonds with Consumers
Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
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Marketing and Meaning
Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
Ikigai in Marketing – A Framework for Brand Differentiation
Discover how using the ancient Japanese concept of Ikigai in marketing can transform your brand's purpose and messaging, helping it stand out.
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Discovering the Gems in ‘The Almanack of Naval Ravikant’
'The Almanack of Naval Ravikant' by Eric Jorgenson can change your life with its thought-provoking insights on success, happiness, and life.
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Shah Rukh Khan’s Pathaan and the 3 Lessons for Marketers
Have you ever wondered why some movies become blockbusters while others fail to create a buzz? While ‘the content’ is…