Aim for Work-Life Harmony, not Work-Life Balance
In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important…
Marketing and Meaning
Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
Write It Like Apple!
Apple has always been know for great copywriting. This article lists 20 key takeaways that will help marketers write it like Apple.
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Authenticity for Differentiation
Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.
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The Marketer’s Dilemma
As a marketer, we all have faced ‘the marketer’s dilemma’ frequently. Should we focus on driving short-term sales or building…