Why Different Is Better Than Better?
When marketers try to differentiate offerings by just pitching 'better', they end up being similar to competition. Being meaningfully different is way better than better.
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Marketing and Meaning
Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
What iOS 15 Update Means For Marketing?
The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about…
The 4 Essential CONs for Social Media Success
People use social media to connect with their friends and families, to get entertained, to get information or help. They…
Women Stereotypes in Advertising (and how we, marketers, have failed them!)
Women stereotypes in advertising is an unfortunate practice that has been going on for a long time. Why does this happen, and what can we do to change it?
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