Smarketing Blog
An articulation of my observations, views, and most importantly my learnings about people, brands, and marketing practices
Women stereotypes in advertising – we have failed them!
While men have achieved glory far too often, marketers have unfortunately been banking on women stereotypes in advertising for long.
The purpose of Purpose-Driven Marketing
Purpose-driven marketing calls for genuine intent. If brands don’t believe in the cause, the audience will see through the fallacy.
Humanizing the brand on social media and real issues
Responding to real issues has always been a tricky situation for brands. But humanizing the brand on social is no piece of cake either.
Why did Microsoft thrash Office 2019?
For many, It was weird to see Microsoft thrash Office 2019 in the ads ‘The Twin Challenge’ for Office 365. But is it a well-calculated move?