Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
Gandhigiri will deliver better marketers

Gandhigiri and Marketers

With Gandhigiri, aka embodying Gandhian values like truth, compassion, perseverance, and simplicity, marketers can be the catalyst of change.
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Write it like Apple - How Apple has mastered copywriting

Write It Like Apple!

Apple has always been know for great copywriting. This article lists 20 key takeaways that will help marketers write it like Apple.
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