Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.

Authenticity for Differentiation

Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.

The Marketer’s Dilemma

As a marketer, we all have faced ‘the marketer’s dilemma’ frequently. Should we focus on driving short-term sales or building…

And vs But

And vs But - while both are conjunctions, they are also the lenses through which you can look at the world.

Why Less Is More (Clear) To Begin With

The economic concept of more will always be more might not be applicable in marketing. Marketers must focus on psychological aspects while trying to change customer behaviour. Less is more often important for clarity and drive action.