An articulation of my observations, views, and most importantly my learnings about people, brands, and marketing practices
While men have achieved glory far too often, marketers have unfortunately been banking on women stereotypes in advertising for long.
Purpose-driven marketing calls for genuine intent. If brands don’t believe in the cause, the audience will see through the fallacy.
Responding to real issues has always been a tricky situation for brands. But humanizing the brand on social is no piece of cake either.
For many, It was weird to see Microsoft thrash Office 2019 in the ads ‘The Twin Challenge’ for Office 365. But is it a well-calculated move?