The IKEA Effect – Creating Stronger Bonds with Consumers
![The IKEA effect will help brands create stronger emotional connections.](https://amittilekar.com/wp-content/uploads/2023/03/The-IKEA-Effect-768x432.png)
Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
As a marketer, we all have faced ‘the marketer’s dilemma’ frequently. Should we focus on driving short-term sales or building long-term brand equity? Or should we appeal to rational needs or emotional desires? Do we play it safe or take…