The IKEA Effect – Creating Stronger Bonds with Consumers
Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
Category Brand Building
Ikigai in Marketing – A Framework for Brand Differentiation
Discover how using the ancient Japanese concept of Ikigai in marketing can transform your brand's purpose and messaging, helping it stand out.
Authenticity for Differentiation
Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.
The Marketer’s Dilemma
As a marketer, we all have faced ‘the marketer’s dilemma’ frequently. Should we focus on driving short-term sales or building long-term brand equity? Or should we appeal to rational needs or emotional desires? Do we play it safe or take…
Why Less Is More (Clear) To Begin With
The economic concept of more will always be more might not be applicable in marketing. Marketers must focus on psychological aspects while trying to change customer behaviour. Less is more often important for clarity and drive action.
Why Different Is Better Than Better?
When marketers try to differentiate offerings by just pitching 'better', they end up being similar to competition. Being meaningfully different is way better than better.