Why Different Is Better Than Better?
When marketers try to differentiate offerings by just pitching 'better', they end up being similar to competition. Being meaningfully different is way better than better.
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Amit Tilekar
Customer-obsessed digital marketer and growth marketing consultant
What iOS 15 Update Means For Marketing?
The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about consumer-centric features better. And to study what iOS 15 update means for marketing and how can marketers make it least…
The 4 Essential CONs for Social Media Success
People use social media to connect with their friends and families, to get entertained, to get information or help. They are certainly not there to hear a brand’s sales pitch by a social media marketer. They’ll be bothered about a…
Women Stereotypes in Advertising (and how we, marketers, have failed them!)
Women stereotypes in advertising is an unfortunate practice that has been going on for a long time. Why does this happen, and what can we do to change it?
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