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Amit Tilekar

Customer-obsessed digital marketer and growth marketing consultant

And vs But

And vs But is a perspective
And vs But - while both are conjunctions, they are also the lenses through which you can look at the world.
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Why Less Is More (Clear) To Begin With

Sony Walkman is classic case of less is more
The economic concept of more will always be more might not be applicable in marketing. Marketers must focus on psychological aspects while trying to change customer behaviour. Less is more often important for clarity and drive action.
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What iOS 15 Update Means For Marketing?

How can we make the iOS 15 update least disruptive to our marketing efforts

The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about consumer-centric features better. And to study what iOS 15 update means for marketing and how can marketers make it least…

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