The IKEA Effect – Creating Stronger Bonds with Consumers
Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
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Amit Tilekar
Customer-obsessed digital marketer and growth marketing consultant
Ikigai in Marketing – A Framework for Brand Differentiation
Discover how using the ancient Japanese concept of Ikigai in marketing can transform your brand's purpose and messaging, helping it stand out.
Read MoreDiscovering the Gems in ‘The Almanack of Naval Ravikant’
'The Almanack of Naval Ravikant' by Eric Jorgenson can change your life with its thought-provoking insights on success, happiness, and life.
Read MoreShah Rukh Khan’s Pathaan and the 3 Lessons for Marketers
Have you ever wondered why some movies become blockbusters while others fail to create a buzz? While ‘the content’ is the obvious answer, it also partly lies in how the movie is marketed leading to its release. When it comes…
AI and Automation in Marketing and their Impact on Marketers
AI and automation in marketing have changed the field forever, and marketers can not be the passive audience. They must learn to leverage technology.
Read MoreMake your ‘Unfair Advantage’ your ‘Superpower’
We all have a superpower; few call it an unfair advantage. We must discover and tap into it to reach success and happiness.
Read MoreWhy ‘Why’ is the best friend for a marketer?
Asking the 'why' questions again and again should be the second nature if one wants to be successful in marketing.
Read MoreMarketing and Introverts
Introverts are not a misfit in marketing. On the contrary, they possess unique qualities that could set them apart in the field that strives for authenticity.
Read MoreHard Work and Goals
Hard work is hard.And this is a good thing, as only a few are ready to do that.But that is not enough. Working hard sets you apart Marketers are trained to segment and target their TG and build differentiation in…
Messi and Likable Brands
What a FIFA World Cup with had! Marred by controversies for years, the event once started was one of the best-ever sporting spectacles. The tournament had ups and downs, and a few favorites were knocked out, but we had the…