Amit Tilekar

Customer-obsessed digital marketer and growth marketing consultant

Aim for Work-Life Harmony, not Work-Life Balance

Work Life Harmony

In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important than ever. That’s why the phrase “work-life balance” is frequently used, and for most people, it simply means being able…

Write It Like Apple!

Write it like Apple - How Apple has mastered copywriting

Apple has always been know for great copywriting. This article lists 20 key takeaways that will help marketers write it like Apple.

Authenticity for Differentiation

Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.

The Marketer’s Dilemma

As a marketer, we all have faced ‘the marketer’s dilemma’ frequently. Should we focus on driving short-term sales or building long-term brand equity? Or should we appeal to rational needs or emotional desires? Do we play it safe or take…