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Amit Tilekar

Customer-obsessed digital marketer and growth marketing consultant

Aim for Work-Life Harmony, not Work-Life Balance

Work Life Harmony

In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important than ever. That’s why the phrase “work-life balance” is frequently used, and for most people, it simply means being able…

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Write It Like Apple!

Write it like Apple - How Apple has mastered copywriting
Apple has always been know for great copywriting. This article lists 20 key takeaways that will help marketers write it like Apple.
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The Marketer’s Dilemma

The Marketer's Dilemma

As a marketer, we all have faced ‘the marketer’s dilemma’ frequently. Should we focus on driving short-term sales or building long-term brand equity? Or should we appeal to rational needs or emotional desires? Do we play it safe or take…

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