The IKEA Effect – Creating Stronger Bonds with Consumers

Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
Read MoreHave you ever wondered why some movies become blockbusters while others fail to create a buzz? While ‘the content’ is the obvious answer, it also partly lies in how the movie is marketed leading to its release. When it comes…
Hard work is hard.And this is a good thing, as only a few are ready to do that.But that is not enough. Working hard sets you apart Marketers are trained to segment and target their TG and build differentiation in…
What a FIFA World Cup with had! Marred by controversies for years, the event once started was one of the best-ever sporting spectacles. The tournament had ups and downs, and a few favorites were knocked out, but we had the…