The IKEA Effect – Creating Stronger Bonds with Consumers

Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
Read MoreThe IKEA Effect – Creating Stronger Bonds with ConsumersHave you ever wondered why some movies become blockbusters while others fail to create a buzz? While ‘the content’ is the obvious answer, it also partly lies in how the movie is marketed leading to its release. When it comes…
Hard work is hard.And this is a good thing, as only a few are ready to do that.But that is not enough. Working hard sets you apart Marketers are trained to segment and target their TG and build differentiation in…
What a FIFA World Cup with had! Marred by controversies for years, the event once started was one of the best-ever sporting spectacles. The tournament had ups and downs, and a few favorites were knocked out, but we had the…