Amit Tilekar

Customer-obsessed digital marketer and growth marketing consultant

And vs But

And vs But is a perspective

And vs But - while both are conjunctions, they are also the lenses through which you can look at the world.

Why Less Is More (Clear) To Begin With

The economic concept of more will always be more might not be applicable in marketing. Marketers must focus on psychological aspects while trying to change customer behaviour. Less is more often important for clarity and drive action.

Why Different Is Better Than Better?

When marketers try to differentiate offerings by just pitching 'better', they end up being similar to competition. Being meaningfully different is way better than better.

What iOS 15 Update Means For Marketing?

How can we make the iOS 15 update least disruptive to our marketing efforts

The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about consumer-centric features better. And to study what iOS 15 update means for marketing and how can marketers make it least…