Amit Tilekar

Customer-obsessed digital marketer and growth marketing consultant

Hope

In a business environment, hope is not a strategy or a plan - this is what we are taught in B-schools. So does it not have any role to play?

‘FREE’ is one of the most powerful words in marketing. And smart brands know just how to use it. A couple of days ago, I saw something interesting while I was out with my family. Next to the movie hall…

Having fun at work will increase the happiness quotient for everyone

Work doesn't have to be a chore. We can make work a more pleasant experience if we put some effort into making it 'fun.'

With Gandhigiri, aka embodying Gandhian values like truth, compassion, perseverance, and simplicity, marketers can be the catalyst of change.

In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important than ever. That’s why the phrase “work-life balance” is frequently used, and for most people, it simply means being able…

Write it like Apple - How Apple has mastered copywriting

Apple has always been know for great copywriting. This article lists 20 key takeaways that will help marketers write it like Apple.

Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.

As a marketer, we all have faced ‘the marketer’s dilemma’ frequently. Should we focus on driving short-term sales or building long-term brand equity? Or should we appeal to rational needs or emotional desires? Do we play it safe or take…

And vs But - while both are conjunctions, they are also the lenses through which you can look at the world.

Amit Tilekar

Hope

Free

Having Fun at Work

Gandhigiri and Marketers

Aim for Work-Life Harmony, not Work-Life Balance

Write It Like Apple!

Authenticity for Differentiation

The Marketer’s Dilemma

And vs But