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Amit Tilekar

Customer-obsessed digital marketer and growth marketing consultant

What iOS 15 Update Means For Marketing?

How can we make the iOS 15 update least disruptive to our marketing efforts

The moment Apple released it, I updated my iPhone to iOS 15 immediately. The intention was to understand the much-talked-about consumer-centric features better. And to study what iOS 15 update means for marketing and how can marketers make it least…

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The 4 Essential CONs for Social Media Success

4 Cons ie Skills of social media marketer

People use social media to connect with their friends and families, to get entertained, to get information or help. They are certainly not there to hear a brand’s sales pitch by a social media marketer. They’ll be bothered about a…

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The Purpose of Purpose-Driven Marketing

Image used by Gillette for their Purpose-Driven Marketing Campaign
Purpose-driven marketing is the commitment to take a stand for what you believe in - be it for your product, your company, or your values. When organizations choose this approach, mere intent is not enough.
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