Privacy Policy

It might not surprise you that a blog on marketing uses web analytics tools to track its visitors by collecting anonymous statistics.

Among the tools currently being used are Google Analytics, Facebook Audience Manager, and MailChimp. I often try new tools, you can always see the latest ones by doing a right-mouse click in your browser and choosing View Source. All tools are clearly commented on and identified by name.

Most of the above tools use first-party cookies, small text files with a single string of 100% anonymous text or numbers. I do not collect any Personally Identifiable Information (PII) about website visitors using any of these tools.

The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google and other Analytics vendors I end up using. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for

The Web Analytics vendors used do not associate your IP address with any other data held by them. Neither I nor the Web Analytics Vendors will link, or seek to link, an IP address with the identity of a computer user. I will not associate any data gathered from this site with any personally identifiable information from any other source.

Your email address is submitted on / Marketing That Matters in three scenarios:

  1. You submit your name (real or imagined) and email address while submitting a comment. Your name or email address submitted via comments is not sent to any web analytics vendor or third party.
  2. You submit your email address in the widget on the home page to sign up for this blog to be delivered to you via email. This service is managed by Mailchimp, their Privacy Policy is here.
  3. You sign up for my newsletter: Marketing That Matters. I’m currently using Mailchimp as my Email Service Provider..

Every email scenario I use comes with a very clear Unsubscribe one-click option at the bottom of the email.

Your email address is stored in WordPress and Mailchimp and they are not connected to each other. Your click behavior on is not connected to any email address. Even your referral clicks use anonymous cookies.