The IKEA Effect – Creating Stronger Bonds with Consumers

Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
Marketing and Meaning 101 Series brings forth thoughts and principles that today’s marketers should focus on to build lasting, purposeful brands.
Have you ever wondered why some movies become blockbusters while others fail to create a buzz? While ‘the content’ is the obvious answer, it also partly lies in how the movie is marketed leading to its release. When it comes…
‘FREE’ is one of the most powerful words in marketing. And smart brands know just how to use it. A couple of days ago, I saw something interesting while I was out with my family. Next to the movie hall…