Category Meaning


Hope though not a strategy or plan, could be an energy in business.
In a business environment, hope is not a strategy or a plan - this is what we are taught in B-schools. So does it not have any role to play?


The value of FREE in marketing

‘FREE’ is one of the most powerful words in marketing. And smart brands know just how to use it. A couple of days ago, I saw something interesting while I was out with my family. Next to the movie hall…

Aim for Work-Life Harmony, not Work-Life Balance

Work Life Harmony

In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important than ever. That’s why the phrase “work-life balance” is frequently used, and for most people, it simply means being able…