Hope

In a business environment, hope is not a strategy or a plan - this is what we are taught in B-schools. So does it not have any role to play?
‘FREE’ is one of the most powerful words in marketing. And smart brands know just how to use it. A couple of days ago, I saw something interesting while I was out with my family. Next to the movie hall…
In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important than ever. That’s why the phrase “work-life balance” is frequently used, and for most people, it simply means being able…