Hope
In a business environment, hope is not a strategy or a plan - this is what we are taught in B-schools. So does it not have any role to play?
Category Meaning
Free
‘FREE’ is one of the most powerful words in marketing. And smart brands know just how to use it. A couple of days ago, I saw something interesting while I was out with my family. Next to the movie hall…
Having Fun at Work
Work doesn't have to be a chore. We can make work a more pleasant experience if we put some effort into making it 'fun.'
Gandhigiri and Marketers
With Gandhigiri, aka embodying Gandhian values like truth, compassion, perseverance, and simplicity, marketers can be the catalyst of change.
Aim for Work-Life Harmony, not Work-Life Balance
In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important than ever. That’s why the phrase “work-life balance” is frequently used, and for most people, it simply means being able…
Authenticity for Differentiation
Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.
And vs But
And vs But - while both are conjunctions, they are also the lenses through which you can look at the world.