Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.

AI and Automation in Marketing and their Impact on Marketers

AI and automation in marketing have changed the field forever, and marketers can not be the passive audience. They must learn to leverage technology.

Your unfair advantage is your superpower

Make your ‘Unfair Advantage’ your ‘Superpower’

We all have a superpower; few call it an unfair advantage. We must discover and tap into it to reach success and happiness.

Why ‘Why’ is the best friend for a marketer?

Asking the 'why' questions again and again should be the second nature if one wants to be successful in marketing.

Marketing and Introverts

Introverts are not a misfit in marketing. On the contrary, they possess unique qualities that could set them apart in the field that strives for authenticity.