Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
And vs But is a perspective

And vs But

And vs But - while both are conjunctions, they are also the lenses through which you can look at the world.
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Sony Walkman is classic case of less is more

Why Less Is More (Clear) To Begin With

The economic concept of more will always be more might not be applicable in marketing. Marketers must focus on psychological aspects while trying to change customer behaviour. Less is more often important for clarity and drive action.
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