Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.

Women Stereotypes in Advertising (and how we, marketers, have failed them!)

Women stereotypes in advertising is an unfortunate practice that has been going on for a long time. Why does this happen, and what can we do to change it?

Image used by Gillette for their Purpose-Driven Marketing Campaign

The Purpose of Purpose-Driven Marketing

Purpose-driven marketing is the commitment to take a stand for what you believe in - be it for your product, your company, or your values. When organizations choose this approach, mere intent is not enough.

Why Did Microsoft Thrash Office 2019?

Office 2019 has been one of the most important products from Microsoft. But in their Twin Challenge ad campaign, why did they thrash it?