Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
Women stereotypes in advertising is an unfortunate practice that has been going on for a long time. Why does this happen, and what can we do to change it?
Purpose-driven marketing is the commitment to take a stand for what you believe in - be it for your product, your company, or your values. When organizations choose this approach, mere intent is not enough.