Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
Image used by Gillette for their Purpose-Driven Marketing Campaign

The Purpose of Purpose-Driven Marketing

Purpose-driven marketing is the commitment to take a stand for what you believe in - be it for your product, your company, or your values. When organizations choose this approach, mere intent is not enough.
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