Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.

Free

‘FREE’ is one of the most powerful words in marketing. And smart brands know just how to use it. A…

Having Fun at Work

Work doesn't have to be a chore. We can make work a more pleasant experience if we put some effort into making it 'fun.'

Gandhigiri and Marketers

With Gandhigiri, aka embodying Gandhian values like truth, compassion, perseverance, and simplicity, marketers can be the catalyst of change.

Aim for Work-Life Harmony, not Work-Life Balance

In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important…