Marketing and Meaning
Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
Having Fun at Work
Work doesn't have to be a chore. We can make work a more pleasant experience if we put some effort into making it 'fun.'Read More
Gandhigiri and Marketers
With Gandhigiri, aka embodying Gandhian values like truth, compassion, perseverance, and simplicity, marketers can be the catalyst of change.Read More
Aim for Work-Life Harmony, not Work-Life Balance
In today’s fast-paced, always-connected world, finding a healthy balance between work and the rest of your life is more important…