Hard Work and Goals
Hard work is hard.And this is a good thing, as only a few are ready to do that.But that is…
Marketing and Meaning
Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
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Messi and Likable Brands
What a FIFA World Cup with had! Marred by controversies for years, the event once started was one of the…
What is social media marketing, really?
To young marketers starting out (and also to guys like me who’ve been doing social media marketing for over a…
Hope
In a business environment, hope is not a strategy or a plan - this is what we are taught in B-schools. So does it not have any role to play?
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