Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.
Write it like Apple - How Apple has mastered copywriting

Write It Like Apple!

Apple has always been know for great copywriting. This article lists 20 key takeaways that will help marketers write it like Apple.
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And vs But is a perspective

And vs But

And vs But - while both are conjunctions, they are also the lenses through which you can look at the world.
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