Marketing and Meaning

Marketing is not just about the offering. It can't be. Marketing is about the promise that is being made and the change that is being sought. Marketing is about the meaning behind it.

Write It Like Apple!

Apple has always been know for great copywriting. This article lists 20 key takeaways that will help marketers write it like Apple.

Authenticity for Differentiation

Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.

The Marketer’s Dilemma

As a marketer, we all have faced ‘the marketer’s dilemma’ frequently. Should we focus on driving short-term sales or building…

And vs But

And vs But - while both are conjunctions, they are also the lenses through which you can look at the world.