The IKEA Effect – Creating Stronger Bonds with Consumers
Understanding the IKEA effect will help marketers in building strong brands that resonate with the audience.
Tag brand building
Gandhigiri and Marketers
With Gandhigiri, aka embodying Gandhian values like truth, compassion, perseverance, and simplicity, marketers can be the catalyst of change.
Authenticity for Differentiation
Authenticity has to be the tenet in today's landscape and for marketers, it is probably the only way to truly differentiate their brands.
Why Less Is More (Clear) To Begin With
The economic concept of more will always be more might not be applicable in marketing. Marketers must focus on psychological aspects while trying to change customer behaviour. Less is more often important for clarity and drive action.
Why Different Is Better Than Better?
When marketers try to differentiate offerings by just pitching 'better', they end up being similar to competition. Being meaningfully different is way better than better.