An articulation of my observations, views, and most importantly my learnings about people, brands, and marketing practices
Today marketers will have to turn into CONmen if they’re looking to increase the social media engagement for their brands.
As a marketing student, brand management was the most enticing profile I could imagine. We were told that a brand manager is the most important principle driving force behind the brand. How wrong I was! No, I am not saying that the brand manager is just for the...